How to Write an RFP for a Website Redesign

How to Write an RFP for a Website Redesign

So, you need a to find an agency to manage your website redesign, but you don’t know how to weed through the endless array of development firms vying for your marketing dollars. Choosing the right option for your redesign shouldn’t feel like an...

Web Design 101: Using Color to Boost Conversions

Most small business owners don’t give the color of their website much thought—after all, a design’s visual appeal is most important, right? In fact, your site’s design should extend far beyond appearance, by incorporating colors that can land you more sales. If you’re...

Sam’s Six: SEO Podcasts.

Sam’s Six: SEO Podcasts.

Economist Radio. Not specifically for SEO, but having a general grasp on economic trends is incredibly useful for thinking about abstract SEO concepts. Because of the rapid nature of technology, it is useful to pay attention to general business...

Why Should My Business Invest in Content Marketing?

Why Should My Business Invest in Content Marketing?

Seemingly every business in the world has been told how important it is to invest in content marketing, with billions of dollars spent on this promotional strategy each year. And yet, 40% of small business owners feel it’s difficult to measure...

5 Keys for Evoking Positive Emotions Through Visual Design

5 Keys for Evoking Positive Emotions Through Visual Design

Generating positive emotions related to your brand is paramount to the success of your business. Not only should your site’s visual design effectively reflect your brand identity, but it should stimulate the right response in your visitor. While there is no scientific...

Is it Time for a Website Redesign?

Is it Time for a Website Redesign?

Establishing a presence on the Internet serves a number of important purposes, but the simple existence of a web destination won’t sufficiently benefit a business’ bottom line. Many companies neglect the ongoing maintenance of their websites, in turn alienating...