Resources to Grow Your Businesses

Learn about Website Design, SEO, Paid Search, Social Media, and More.

How to Write an RFP for a Website Redesign

So, you need a to find an agency to manage your website redesign, but you don’t know how to weed through the endless array of development firms vying for your marketing dollars. Choosing the right option for your redesign shouldn’t feel like an...

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Web Design 101: Using Color to Boost Conversions

Most small business owners don’t give the color of their website much thought—after all, a design’s visual appeal is most important, right? In fact, your site’s design should extend far beyond appearance, by incorporating colors that can land you more sales. If you’re...

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Sam’s Six: SEO Podcasts.

Economist Radio. Not specifically for SEO, but having a general grasp on economic trends is incredibly useful for thinking about abstract SEO concepts. Because of the rapid nature of technology, it is useful to pay attention to general business...

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Why Should My Business Invest in Content Marketing?

Seemingly every business in the world has been told how important it is to invest in content marketing, with billions of dollars spent on this promotional strategy each year. And yet, 40% of small business owners feel it’s difficult to measure...

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Is it Time for a Website Redesign?

Establishing a presence on the Internet serves a number of important purposes, but the simple existence of a web destination won’t sufficiently benefit a business’ bottom line. Many companies neglect the ongoing maintenance of their websites, in turn alienating...

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Tips to Increase Your Business through Review Sites

Social proof plays an essential role in the healthy growth of modern businesses, with feedback on sites like Yelp, Google+, and the BBB providing would-be customers with invaluable information. In an ideal world, your business would never receive a scathing review,...

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Mobile Web Usage Increasing Daily, Is Your Website Ready?

With the number of active mobile web users increasing daily, responsive web design plays an ever increasing important role in the health and functionality of your website. Mobile sites were once viewed as relatively unnecessary add-ons, but building a dynamic web...

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Small Business SEO: 5 Simple Tips to Increase Page Rank

Mastering the complicated world of search engine optimization can be challenging for many small business owners. Fortunately, SEO doesn’t have to be an intimidating obstacle that limits a small business’ success on the web. If you’re eager to boost your page rank...

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Ten Tips for Shaping and Sharing Your Brand’s Story

As you strive to connect with consumers, it’s important to build a comprehensive marketing strategy for your brand. While traditionally this process involves identifying your target audience, crafting a meaningful value proposition, and addressing the pain points your...

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SEO Strategies: Top 10 Reasons to Use Google Analytics

When it comes to optimizing your SEO strategy and improving your conversion rate, few resources offer the undeniable benefits of Google Analytics. This full-featured tool allows you to easily review visitor behavior patterns, narrow down acquisition methods and...

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5 Tips to Find and Buy the Perfect Domain Name

When it comes to building a successful web destination, it’s easy to get wrapped up in site design and content. While both of these factors play an important role in a site’s overall appeal, it’s the domain name itself that should be your primary focus. Shakespeare...

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Why You Should Be Using Google Search Console

Learning to navigate the complicated backend of a business website can feel like trying to make sense of hieroglyphics. From traffic generation to keyword density, the many facets of maintaining a successful site can place even the most experienced marketers in a...

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Conquering Local Search Engine Optimization

The undeniable power of search engine optimization has helped make the technique a marketing powerhouse over the course of the past decade. SEO offers a myriad of benefits for organizations of all shapes and sizes, but local business owners need to address a unique...

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10 Great Content Ideas for Restaurants

Content marketing accounts for an astounding $135 billion in annual spending, for one simple reason: it works. Great content should engage users, encourage social sharing, and ultimately convert visitors. Generating new content for the web can prove challenging,...

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Social Marketing: How to Create Shareable Content

With millions of connected users across the globe, it’s hard to overestimate the power of the social web. Traditional word-of-mouth marketing can’t hold a candle to a viral web story, which is why it’s important to focus on crafting content that captures the attention...

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SEO vs PPC – Working Side-by-Side For Your Business

When it comes to capturing the attention of potential customers, generating traffic for your business site is an important consideration. Many small business owners struggle to determine whether it makes more sense to invest in SEO or PPC, but you shouldn’t think of...

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Why Your Business Needs a Well-Planned Content Strategy

Harnessing the potential of web content can lead to significant returns for businesses of all sizes. Creating content that fosters lead generation, brand loyalty, and an increase in overall clout takes much more than simply slapping a few blogs together, however. To...

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10 Best Practices for Online Storytelling

Carefully crafting your brand narrative serves a number of important purposes. An effective narrative provides context for the services and products you offer. Why, where, and how did your brand get its start and what mission propels your business forward? Prolific...

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Headline Tags: How to Optimize Your Content for SEO

Writing for the web differs greatly from writing an essay or a letter to a friend. Online readers don’t consume content in the same way they might read the pages of a novel. Instead, most web users skim pages quickly, jump from page to page, and only read the parts...

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Food Styling: 5 Simple Tips to Make Your Photos Pop

Conjuring up the right words to describe the delicious aroma of a decadent dessert or the stunning visual artistry of an entree often proves tricky. As the old adage goes, a picture is worth a thousand words and modern consumers are eager to share their indulgences...

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Generating Buzz Online: 5 Tips to Get People Talking

Capturing the attention of the masses is no simple feat. Instead of investing in traditional advertising and real world marketing initiatives, many small businesses turn to the web to generate sales. Online marketing and promotional efforts often prove less expensive...

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Future of Search is Mobile: Is Your Site Ready?

If you hadn’t already noticed, a skyrocketing number of consumers use their smartphones and tablets to connect to the web. According to the Pew Research Center, If your site isn’t ready for a mobile audience, you’re missing out on a substantial portion of your target...

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Online Reservation Systems: Are They Worth It?

Mobile technology has dramatically rewritten the rules for the service industry, and the restaurant world is no exception to the rule. According to a report from the National Restaurant Association, a whopping 88% of consumers use technology to interact with a...

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How Daily Deal Sites Devalue Your Brand Long Term

In mid-September 2015, Groupon announced it would be cutting 1,100 jobs and shuttering its operations in many countries around the world. It marks a devastating turn for the leader in daily deal sites, a company that was once the fastest-growing business in the world....

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Elicit an Emotional Response with the Right Imagery

Emotions have long been recognized as one of the most important factors in marketing. In one analysis of 1,400 case studies, marketing campaigns that elicited emotional responses were nearly twice as effective as the baseline. To capitalize on your buyer’s emotions,...

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Creating a Strong Call-to-Action: 6 Tips to Get Started

Perhaps one of the single most important aspects of a modern website, the call-to-action often receives little more than a passing thought for small business owners. A call-to-action, often shortened to CTA, gives your reader direction. You can hire the world’s most...

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Setting Up Google Alerts to Monitor Your Competition

Maintaining a watchful eye on the competition is a longstanding tradition for small business owners, but keeping tabs in the digital age can often prove tricky. Rather than making a habit of constantly visiting the websites of your competitors or discreetly following...

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Connecting with Your Target Audience Online

Spending thousands of dollars on thoughtful advertising and promotional tools could prove fruitless for your business if you don’t target the right audience. Unfortunately, many small companies take an overly simplistic approach to their digital marketing efforts. “If...

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UX Design and Why It Matters

Content is king, or so the old adage goes, but what happens when you neglect the design of your business website? If your website isn’t easy to use, you’ll send your bounce rate soaring. You’re missing out on potential leads and sales, all because you forgot to make...

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Adding Content Value: Stop Wasting Your Time with Fluff

When it comes to keeping your website populated with new content, it’s easy to feel somewhat overwhelmed. Many small businesses try to keep visitors interested by churning out new posts every week, but unless you’re delivering something of value, you’re wasting your...

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Help, I Don’t Have Time to Blog! Blog Maintenance

The benefits of generating interesting content for your business blog are undeniable: from driving traffic to your site to establishing authority in your industry, a great blog can make a long term impact on the health of your business. Unfortunately, many small...

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What Millennials Want: 4 Simple Keys for Brands

America’s 80 million millennials represent some $200 billion in annual buying power, making it vitally important for businesses of all sizes to market their products and services to this demographic. If you’re one of the many entrepreneurs who feel stumped when it...

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Experience Marketing: Building Connections with Customers

Modern consumers are bombarded with marketing content continuously on the web. Unfortunately, the abundance of photos, articles, and videos vying for attention has led to over-saturation and customer fatigue. Simply put, making a splash on the internet is much more...

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To Blog or Not to Blog: Should My Small Business Bother?

Digital marketers love to extol the benefits of business blogging: from increasing sales figures to boosting foot traffic, blogs supposedly represent nearly limitless potential for real-world businesses. And yet, many restaurants, breweries, and other hospitality...

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