What are your customers searching for on the web? If you’re anything like most small business owners, you have no real idea. Using Google Keyword Planner will allow you to pinpoint what Internet users are searching for, in turn giving you insight that you can use to build more effective content for the web. Ready to get started? Follow these simple steps.

Create an AdWords Account

If you’re not already a Google AdWords user, you’ll need to create an account. Google provides its Keyword Planner as a tool for businesses who want to advertise online. By identifying the search terms customers use to find relevant businesses and products, you can customize your ads to connect with the right users. Of course, the Google Keyword Planner works well for generating content, too.

Find New Keywords

Once you’ve accessed the Keyword Planner, you can find new keywords by telling Google about your business. For example, if you’re selling craft beer, insert craft beer in the product or service field to generate a keyword list.

You can also give the Keyword Planner your landing page. Google’s bot will search the page and attempt to find relevant keywords.

Choose Your Keywords Carefully

The Keyword Planner provides a list of search keywords, along with information about the number of searches performed each month. Using this information, you can pick out keywords that will likely generate organic traffic for your blog posts.

Remember, it may be tempting to only choose the keywords that generate a lot of monthly searches, but the competition for these keywords is generally quite high. If your website is relatively young, you may struggle to compete with bloggers or companies that have an established presence in the industry. For this reason, it’s beneficial to choose an assortment of different keywords, using both high and low competition options.

Build Your Content Thoughtfully

Once you’ve chosen your keywords, it’s time to start building content that converts well. Once upon a time, bloggers would stuff their posts with tons of keywords in an effort to pull in the most traffic possible. Unfortunately, this created text that was difficult to read and felt spammy.

Most search engines have changed their algorithms in the years since, so stuffing your posts with keywords doesn’t just make your blog appear spammy—Google could actually block your site from showing up in its results. Keep things in check by using a few keywords scattered throughout your posts.

Using keywords is a great way to boost your traffic and Google’s Keyword Planner makes it easy to do it correctly. By learning how to use this simple tool, you can ensure your posts make a greater impact, while simultaneously building page rank for your site. This will lead to more visitors, and hopefully, more customers.