When it comes to optimizing your SEO strategy and improving your conversion rate, few resources offer the undeniable benefits of Google Analytics. This full-featured tool allows you to easily review visitor behavior patterns, narrow down acquisition methods and improve your retention numbers. Best of all, you won’t pay a single cent to deploy Google Analytics on your business site. If you’re still on the fence, consider the following ten reasons that clearly explain the benefits Google Analytics offers.

1. Get Helpful Insight with Google Documentation

Handling the complicated back-end of your website doesn’t have to feel intimidating. Become a pro in no time by following Google’s in-depth guides for making the most of your Analytics account.

2. Closely Monitor Your Load Times

Slow loading pages are perhaps the single greatest detriment to user experience. Even more importantly, speed has an impact on your site’s page ranking. Carefully monitor your load times with Google Analytics with Site Speed.

3. Track Events Easily

Keyword statistics and click-through rates are great, but sometimes you need a clear look at what’s taking place on your page. Event tracking makes it possible to carefully monitor behavior like video views, resource downloads, and ad clicks.

4. Follow Your Visitors in Real-Time

Feeling somewhat impatient? Rather than waiting for visitor numbers, keep tabs on your site with Real-Time Reporting. This tool makes it easy to measure the impact of recent social media activity or a new blog post, for example.

5. Measure the Impact of Your Marketing Campaigns

Carefully monitor the impact of your marketing efforts with Campaign Tracking. Use Google’s URL Builder to create links with unique parameters, and follow your progress within the Analytics Console.

6. Define Your Visitors

When it comes to targeting local buyers, it’s important to ensure your SEO strategy works. Use Google Analytics to measure information like visitor location. Uninspiring numbers? Consider using paid search that offers geo-targeting options to better connect with your target audience.

7. Cater to the Mobile User

Nearly half of the search queries Google serves come from mobile devices, and this uptick in traffic shows no sign of stopping. Use Google Analytics to monitor the behavior of your mobile visitors, with reports that provide essential insight you can use to better target and cater to these customers.

8. Track Social Engagement

Wonder how well your social media efforts are paying off? Use Google Analytics to easily track your social impact. The platform is compatible with LinkedIn, Facebook, Twitter, and many of the other most popular networks.

9. Find What Your Readers Want

Looking for inspiration for your next blog post? Respond to the requests of your readers by monitoring their search queries on your site. Turn on site search tracking to see what visitors look for using your search bar.

10. Identify Your Best and Worst Pages

Use page insight to determine what pages are logging the most views and keeping visitors on the site. You can also examine your exit pages to figure out what pages need to be reworked to keep visitors engaged.