Not specifically for SEO, but having a general grasp on economic trends is incredibly useful for thinking about abstract SEO concepts. Because of the rapid nature of technology, it is useful to pay attention to general business trends. With new developing technologies like blockchain, augmented and virtual reality, and autonomous machines it is good to be on the forefront, and in the know. SEO is all about having that preemptive edge.
My only gripe is that you have to be particularly engaged to get the most out of this podcast. The Economist is a rather stuffy.
This podcast can be accessed without an economist magazine subscription via Spotify and Apple Music.
Secret Sauce is a podcast tailored to those doing SEO for the restaurant and hospitality industry. The podcast is produced and narrated by James Eling veteran restaurant SEO for the website: www.marketingforrestaurants.com. Since West 54 Media has many clients in this sector, Secret Sauce is invaluable. If you are in the restaurant and hospitality market, this is the podcast for you. Eling said, “only people with problems use Google.” Blew my mind with truth.
With a name like that, how could you ignore this one? This podcast is put on by www.targeinternet.com, a website that gives online SEO classes. These episodes go into detail of common SEO woes and questions. Each episode is premised around a single topic, so if you really want to get into depth, this a great podcast, also it is not as boring as you might think. It is narrated well by award winging Daniel Rowles, and Ecommerce expert, Ciaran Rogers.
In the same vein as the Economist Radio, this podcast is not specifically an SEO podcast, it is a general economics podcast. However, I have gotten so many fresh ideas from these guys. Wildly entertaining, strangely funny, and surprisingly profound at times, this is one of my favorite podcasts in general. It is a nationally syndicated radio show, so the content is timely and produced well. Since NPR is partially government subsidized you are in a way already paying for it, so why not listen?
See Planet Money. Freakanomics radio is similar but often takes a much more micro approach to economics. Also, there is a bit more social and political examination. Not recommended if you have staunch beliefs.
If you couldn’t tell, I am an NPR junkie. If you are not aware of TED talks, which would surprise me if you weren’t. TED Talks cover the latest in business, tech, science, and social sciences. I have said it already and I hold firm, you can get SEO tips about direct questions, but thinking about SEO in the abstract is going to be better in the long term.
Wondering about how to maintain your brand identity in this brave new world? See this article by West 54 Media.