With the number of active mobile web users increasing daily, responsive web design plays an ever increasing important role in the health and functionality of your website. Mobile sites were once viewed as relatively unnecessary add-ons, but building a dynamic web presence in the 21st century demands focusing your attention on the mobile space.
Responsive web design fills this need by catering to an audience viewing your site using an assortment of operating systems and devices. Best of all, responsive sites don’t require multiple versions that need to be updated— instead, these highly optimized websites shift to fit the screen of each unique visitor.

Exploring How Responsive Web Design Works

Responsive web design, often shortened to RWD in industry circles, ensures every web visitor experiences your website in the same manner, regardless of the platform used to view your site.
A responsive site contains coding language on the backend that instructs the site to check for variables like the screen size and operating system of each visitor. Armed with this information, the site’s layout, navigation system, and content change to provide the best possible viewing experience to visitors.

The need for RWD has exploded in recent years, thanks to the incredible growth witnessed across the mobile industry. A whopping 60% of Internet traffic now originates from mobile devices, and the trend shows no sign of slowing down. In fact, an impressive 80% of all consumers now own a smartphone that provides access to the web.

Equipping Your Business for Success

While the move towards responsive sites has largely been driven by the sheer number of mobile web users active today, responsive sites also offer an assortment of advantages for your business,
including:

•Simple Management: Responsive sites don’t require multiple marketing campaigns, in contrast to companies that use separate desktop and mobile products.

•Improved User Experience: Web users are notoriously fickle, making it imperative to remove all roadblocks that prevent your visitors from viewing your content.

•Lower Overall Costs: Instead of paying for the ongoing development of two destinations, you only need to invest in a single responsive site.

These factors further contribute to the undeniable value of a responsive web platform.

Preparing for Google’s Next Big Move

The mobile statistics alone clearly demonstrate the need for responsive site design, but industry giants like Google have taken matters a step further. In an effort to provide better search results to its users, Google has announced an impending change to its algorithm that will prioritize mobile-friendly sites over others. In practical application, this means you could see your page rank decline, simply because you don’t cater to users browsing through mobile browsers. Other search engines will no doubt follow suit, making a transition to responsive design urgent.

Embracing responsive web design protects your bottom line and helps your marketing efforts remain effective. As the mobile web continues to expand its dominance, catering to mobile customers simply makes logical sense. Using responsive web design will allow you to easily connect with such consumers while simultaneously keeping your desktop visitors satisfied. It’s a winning combination that can have enormous benefits for your overall business goals.