How To SEO for Events

How To SEO for Events

West 54 Media in conjunction with West 54 Productions has had numerous successful events in Scottsdale, Arizona. Our Mac and Cheese Festival had over 7000 in attendance, which far exceeded our projections of 4500. We currently have the Art of Ice Cream installation,...

On Marketing to Seasonal Tourists

On Marketing to Seasonal Tourists

By Sam Hill Anyone working in marketing/adverting for hospitality oriented businesses in a seasonal market needs to capture the attention of the tourists. Being that I am based out of Scottsdale this article is going to be formed around snowbirds, and warm weather...

How to Write an RFP for a Website Redesign

So, you need a to find an agency to manage your website redesign, but you don’t know how to weed through the endless array of development firms vying for your marketing dollars. Choosing the right option for your redesign shouldn’t feel like an impossible mission, but...

Web Design 101: Using Color to Boost Conversions

Most small business owners don’t give the color of their website much thought—after all, a design’s visual appeal is most important, right? In fact, your site’s design should extend far beyond appearance, by incorporating colors that can land you more sales. If you’re...

Sam’s Six: SEO Podcasts.

Sam’s Six: SEO Podcasts.

Economist Radio. Not specifically for SEO, but having a general grasp on economic trends is incredibly useful for thinking about abstract SEO concepts. Because of the rapid nature of technology, it is useful to pay attention to general business trends. With new...

Why Should My Business Invest in Content Marketing?

Why Should My Business Invest in Content Marketing?

Seemingly every business in the world has been told how important it is to invest in content marketing, with billions of dollars spent on this promotional strategy each year. And yet, 40% of small business owners feel it’s difficult to measure the impact of content...

5 Keys for Evoking Positive Emotions Through Visual Design

5 Keys for Evoking Positive Emotions Through Visual Design

Generating positive emotions related to your brand is paramount to the success of your business. Not only should your site’s visual design effectively reflect your brand identity, but it should stimulate the right response in your visitor. While there is no scientific...

How To SEO for Events

West 54 Media in conjunction with West 54 Productions has had numerous successful events in Scottsdale, Arizona. Our Mac and Cheese Festival had over 7000 in attendance, which far exceeded our projections of 4500. We currently have the Art of Ice Cream installation,...

read more

On Marketing to Seasonal Tourists

By Sam Hill Anyone working in marketing/adverting for hospitality oriented businesses in a seasonal market needs to capture the attention of the tourists. Being that I am based out of Scottsdale this article is going to be formed around snowbirds, and warm weather...

read more

How to Write an RFP for a Website Redesign

So, you need a to find an agency to manage your website redesign, but you don’t know how to weed through the endless array of development firms vying for your marketing dollars. Choosing the right option for your redesign shouldn’t feel like an impossible mission, but...

read more

Web Design 101: Using Color to Boost Conversions

Most small business owners don’t give the color of their website much thought—after all, a design’s visual appeal is most important, right? In fact, your site’s design should extend far beyond appearance, by incorporating colors that can land you more sales. If you’re...

read more