The benefits of generating interesting content for your business blog are undeniable: from driving traffic to your site to establishing authority in your industry, a great blog can make a long term impact on the health of your business. Unfortunately, many small business owners ultimately neglect their blogs, simply because they can’t find the time to write new posts. If you find yourself in similar shoes, learn why it’s important to establish a game-plan for keeping your blog performing optimally. Blog Maintenance is key.

Avoiding a ‘Dead’ Blog

Many business owners attack the blogging challenge with gusto initially, only to lose steam as the challenges of keeping their company afloat overshadow the need for new posts. Neglecting your blog for a few months can have serious repercussions, however. Your customers will stop visiting your site, and potential leads may look to competitors when they find your blog is stagnant. You’re essentially flushing sales away, one by one.

How Do I Fix the Problem?

First, be realistic about your blogging capabilities. If you know that you can’t commit to producing three full-fledged posts every week for the foreseeable future, don’t start now. Set reasonable goals that won’t loom over you as an intimidating chore down the road. If you know you cannot or will not make the time to generate content, don’t play the ostrich with your head in the sand. Instead, come up with a strategy for filling your site with relevant content from other contributors.

How to Hire Blog Writers

There is no shame in working with a professional writer to ensure your blog stays populated with the informative posts—in fact, some business owners would be better off working with a blog writer from the start. A marketing expert can help you craft blogs that convey your message in an effective manner, making your brand truly shine. A professional may also be better suited for helping you navigate the waters of search engine optimization (SEO).

There are a number of different ways to find contributors for your blog.For long term solutions, partner with a marketing agency who can help you generate ideas for your blog and deliver well-written posts that will keep your audience intrigued. Many business owners find this approach delivers better results for their brand, while eliminating the stress of keeping up with an ambitious editorial calendar solo.

When it comes to blogging, don’t be tempted to throw in the towel because you don’t have the time in your schedule. Instead, take a pragmatic approach: commit to writing a small number of posts or outsource your work to a capable partner. Regardless of which approach you take, keeping your blog alive with great content will boost your visibility on the web and help ensure the future success of your brand.