When it comes to establishing a full-fledged social media presence, many small businesses focus their attention exclusively on Facebook and Twitter. While the impressive reach of these two networks is undeniable, platforms like Pinterest represent an incredible growth opportunity for small brands. 83% of Pinterest’s users would rather interact with brands than celebrities, and a further 52% use the platform to make buying decisions. If you need further convincing, don’t overlook these key ten reasons to use Pinterest for business.
1. Pinterest Users are Motivated Buyers
Pinterest is driven by content. Research suggests that 47% of social media users have made a purchase based on a Pinterest recommendation alone.
2. There is No Better Platform for Sharing Content
Reaching the masses with your brand content often proves challenging, but Pinterest makes easy work of it. Encourage people to share your blog posts, photos, and videos by including share links directly on your website.
3. It’s Easy to Express Your Brand Aesthetic on Pinterest
The visual appeal of a brand falls under Marketing 101, but some social networks aren’t well-suited for branding messages. Pinterest makes it easy! Optimize your leverage by creating “pinnable” square graphics to accompany your content.
4. Pins Represent Long-Term Value.
Minutes after you share a tweet or Facebook post, users will see newer information at the top of their feed. Popular pins, on the other hand, can refer traffic days, weeks, and months after their original publication. If you’re striving to maximize your social media ROI, Pinterest offers a smart place to start.
5. Pinterest Drives Impressive Traffic.
Forget about paid advertisements and complicated SEO strategies—Pinterest represents one of the web’s most formidable forms of traffic generation. The network was responsible for the second-most social media referrals in 2014.
6. Market Research and Trends Abound
Never again wonder what interests your target audience. Instead, simply peruse the boards of your brand’s followers for a veritable treasure trove of information about your buyers’ habits and preferences.
7. Pinners Crave Lifestyle Content.
Pinterest’s user base skews overwhelmingly female, and its most active pinners focus their attention of food and drink, lifestyle topics, and home decor. If you’re operating in these industries, Pinterest represents explosive growth potential.
8. Pinterest Caters to a Diverse Audience.
Cutting-edge social networks like Instagram and Snapchat may be the most popular with Millennials, but Pinterest’s demographics show it counts large numbers of users across the age spectrum. Diversify your marketing efforts and start pinning!
9. The Network Keeps Growing.
Pinterest now counts nearly 80 million unique visitors monthly, an increase of 47% over last year’s numbers. Compare these numbers to the stagnant growth of both Twitter and Facebook to understand how powerful Pinterest is set to become.
10. Pinterest Plays Nicely with Other Social Networks
Fear you don’t have enough time to invest in operating a social media presence across various platforms? Fortunately, Pinterest works in conjunction with other networks. Integrate your account with Facebook, for example, and kill two birds with a single stone.