Adding Content Value: Stop Wasting Your Time with Fluff

January 7, 2016

West 54th Media Digital Marketing

When it comes to keeping your website populated with new content, it’s easy to feel somewhat overwhelmed. Many small businesses try to keep visitors interested by churning out new posts every week, but unless you’re delivering something of value, you’re wasting your time. Instead of focusing

5 Steps for a More Effective Social Media Marketing Plan for 2016

January 5, 2016

West 54th Media Social Media Marketing

Social media has radically redefined how modern brands think about marketing to consumers, but many small businesses struggle to hit the right note with their customers. Without the proper direction, your social media efforts will likely fall flat. If you’re tired of lackluster results from your

UX Design and Why It Matters

December 30, 2015

West 54th Media Design Matters

Content is king, or so the old adage goes, but what happens when you neglect the design of your business website? If your website isn’t easy to use, you’ll send your bounce rate soaring. You’re missing out on potential leads and sales, all because you forgot

5 Keys for Evoking Positive Emotions Through Visual Design

November 12, 2015

West 54th Media Group Offer Tips on Evoking Positive Emotions in Brand Building

Generating positive emotions related to your brand is paramount to the success of your business. Not only should your site’s visual design effectively reflect your brand identity, but it should stimulate the right response in your visitor. While there is no scientific formula you can utilize

Connecting with Your Target Audience Online

November 11, 2015

West 54th Media Group Tips for Connecting with Target Audience

Spending thousands of dollars on thoughtful advertising and promotional tools could prove fruitless for your business if you don’t target the right audience. Unfortunately, many small companies take an overly simplistic approach to their digital marketing efforts. “If you build it, they will come” is a