Tweet This: How to Maximize Your Social Media Impact with Status Scheduling

When it comes to building a dedicated following on social media platforms, most people fall into one of two camps: you either can’t get enough, or it feels like a massive chore. Whether you’re wasting too much time on Twitter and Facebook, or you can’t bring yourself to craft a single update, scheduling your statuses in advance can have a powerful effect on your overall social strategy.

Think you’re ready for the challenge? Use the following keys to maximize your social media impact and save time, too.

What is Status Scheduling?

Most casual social media users write statuses on a whim, uploading this information through the sites of their favorite social platforms. Heavy users and marketers instead rely on tools like Hootsuite and Tweetdeck.

These tools allow you to simultaneously update multiple accounts, shorten links, and schedule your statuses far in advance. It’s also worth noting that Twitter now allows business users to schedule tweets in advance through Twitter for Business.

A scheduled status looks just like a normal status, except it’s uploaded into the system in advance of its eventual publication. If you’re trying to keep your feed continually updated, you can schedule statuses to appear like clockwork every few hours or days, based on your unique social strategy.

Why to Schedule in Advance

Scheduling your regular updates in advance can help you save time and keep your social media accounts fresh. If you routinely go weeks without updating your social profiles, scheduling large blocks of updates several days in advance can help you stay on top of your strategy. Simply set your statuses to publish and forget about it.

Dos and Don’ts to Follow

Think you’re ready to start automating your updates? Before you jump in feet first, keep the following keys in mind:

● Do: Focus on evergreen content. Don’t write time-sensitive updates that won’t be relevant when they appear days later.
● Don’t: Automatically tweet to people who mention your brand. This feels inauthentic and spammy.
● Do: Smatter your relevant updates between scheduled statuses to keep your feed spontaneous.
● Don’t: Overlook the performance of your statuses. If you’re using a tool like Hootsuite or Tweetdeck, it’s easy to review how many people are clicking your links, favoriting your updates, and sharing your content with others.
● Do: Carefully consider when your statuses should appear. It’s smart to target users when they’re likely active on social media. Before work, lunchtime, and in the early evening are all great options.

Scheduling tweets and updates far in advance has some great applications. Use it to stick to a tight editorial calendar or schedule a bunch of statuses to update while you’re disconnected on a long vacation. Whatever you do, don’t allow automation to make you lazy. Continue to invest your best efforts into your social strategy and you’re bound to see results.

Plenty of brands successfully use automation to simplify their social media activities. While it may appear intimidating at first glance, learning to schedule updates is quite simple. If automation fits within your social strategy, pay attention to your social performance and continue making tweaks to ensure you’re getting the most out of your social media presence. Happy tweeting!

Is it Time for a Website Redesign?

Is it Time for a Website Redesign?


Establishing a presence on the Internet serves a number of important purposes, but the simple existence of a web destination won’t sufficiently benefit a business’ bottom line. Many companies neglect the ongoing maintenance of their websites, in turn alienating would-be customers. According to statistics from the Stanford Persuasive Tech Lab, nearly half of all surveyed consumers find a website’s design to be the biggest indicator of a company’s credibility. If your website hasn’t been redesigned in some time, use the following keys to evaluate how a visual overhaul could benefit your business.

Examining User Experience

Web users are notoriously fickle, with countless distractions working to divert their attention when browsing the web. From pop-up advertisements to social media notifications, today’s webmasters have to cut through the noise with clean, modern sites that reflect the identify of their brand. Unfortunately, many older websites struggle to respond to user requests, with outdated navigation bars and poorly-optimized graphics making it difficult for visitors to browse through the site’s pages. These factors contribute to an undesirable overall experience, in turn negatively impacting the consumer’s perception of the company.

Catering to a Mobile Customer

It’s difficult to overstate the importance of mobile web design, with a whopping 80% of all web users turning to their smartphone to browse the web. The digital landscape has changed enormously in a short time, as just five years ago most websites weren’t optimized for the mobile consumer. Today, visitors simply expect responsive design, where sites change to fit the size of the reader’s screen. In fact, 48% of consumers reportedly believe a poor mobile experience indicates a business “does not care.”

Further complicating matters, Google recently changed its search algorithm to prioritize responsive sites over websites that aren’t optimized for mobile devices. This massive change has a huge impact on site ranking. A site designed just a few short years ago is already out of date, as far as the search behemoth is concerned. Google also reports that 50% of visitors who land on a small business site visit the company’s physical location that very day, further underlining the importance of a great site for restaurateurs and other local service providers. </>

Turning Visitors into Customers

The Internet once represented a niche sector of the marketing industry, but today it serves as one of the most important tools available to small business owners. As the industry has shifted, marketers have developed savvy strategies for better reaching web consumers. A well-designed site uses a thoughtful layout, catchy copy, and effective calls-to-action to capture a reader’s interest—sites that haven’t been updated in some time simply can’t compete.

Investing in a web design overhaul makes financial sense for companies in every sector, thanks to the undeniable benefits a great website provides. When optimized for modern browsers and devices, a company site can generate more sales, build clout, and contribute to customer loyalty. Best of all, an effective website acts as a company’s best salesperson, working around the clock without stopping.

Social Strategy: Exploring the Top Social Media Sites You Need to Manage

Social Strategy: Exploring the Top Social Media Sites You Need to Manage

With over half of the adult population now connected to a social media network, it’s impossible to overstate the importance of the social web for digital marketing purposes. Many entrepreneurs and small business owners struggle to juggle the responsibilities on their plate, however, and social marketing often falls to the very bottom of a long to-do list. If you can’t commit to spending endless hours working on your social marketing campaign, don’t despair. Instead, learn to maximize your efforts by identifying the networks that will best serve your business.

Tackling the Large Networks: Facebook and Twitter

Much of the attention surrounding social media focuses on Facebook and Twitter, and with good reason. According to the Pew Research Center, 71% of all online adults have an active Facebook profile. Twitter has a smaller user base, but its attracts a more diverse crowd of social influencers. Both platforms can generate real results for a grassroots marketing campaign, and with so many users already connected to these networks, it makes logical sense to join the crowd. As the old adage goes, meet your customers where they’re at—in the digital age, they’re on Twitter and Facebook!


Joining Niche Social Networks: Demographics are Key

Defining your target audience falls under the auspices of Marketing 101, but many business owners forget to consider the demographics of social media users. For example, 90% of Instagram’s 150 million users are under the age of 35. Technology groups, apparel designers, and entertainment brands achieve great results on this network, but you’ll have lackluster results if trying to connect with a middle-aged consumer.

The demographics of the average social user can reveal a great deal about a particular platform’s potential for your marketing strategy. Spend some time getting familiar with networks like Google+, Pinterest, and YouTube before you commit to maintaining a new profile. If your target audience isn’t already using these platforms, it doesn’t make sense to expend your energy here.

Identifying Important Industry Leaders

Social proof can make or break your business, which is why it’s essential to develop a proactive strategy for dealing with online customer feedback. 85% of consumers report using online reviews for local businesses to make purchasing decisions. The power of Yelp, Travelocity, and other sites that feature user-generated reviews is undeniable, particularly for businesses in the service industry. An active presence on these networks simply isn’t negotiable. Don’t just join these networks, but respond to feedback publicly. This approach helps build your credibility and increase your brand’s clout.

Once you have established where to direct your energy, develop a consistent management strategy to reap the rewards of your social media marketing efforts. Continually updating your profiles, sharing valuable content, and engaging your followers in meaningful conversations all help propel your business forward. Choose to make contributions to social media a regular part of your day-to-day business operations, and you’re bound to see impressive results.

Tips to Increase Your Business through Review Sites

Social proof plays an essential role in the healthy growth of modern businesses, with feedback on sites like Yelp, Google+, and the BBB providing would-be customers with invaluable information. In an ideal world, your business would never receive a scathing review, but it’s an inevitable challenge you will face as you work to expand your business. Resist the urge to cower and hide when confronted with negative reviews, and instead use these opportunities to put the spotlight on the incredible service you offer. The following reputation management tips will keep your company protected.


Responding to Unhappy Clients

Negative reviews may feel like the end of the world, but don’t let naysayers get the best of you online. Some business owners lash out with unpleasantries while others remain silent in the face of a negative review—unfortunately, neither of these approaches will help your business succeed. Most review sites give businesses a platform for responding to derogatory remarks. Use this interaction to show other customers how you value your clients.

Treat an unhappy digital reviewer the same way you’d respond to an unhappy customer in the real world. For example, if someone complained about the poor quality of your restaurant’s food, you would apologize, offer to remake the dish, or offer a complimentary item from your menu. You should have the same goal in online reputation management. The only difference is you are responding in front of a crowd of spectators.


Incorporating Positive Reviews

An impressive 97% of all American consumers reportedly use search engines to learn more about local businesses. Capturing the attention of the average consumer requires deploying a thoughtful marketing strategy that incorporates positive social proof. Social proof lends credibility to your marketing claims and often makes a dramatic impact on overall foot traffic.

Many review platforms offer widgets you can build directly into your website to showcase positive reviews. Others provide embeddable links you can use to send visitors to your profiles. Use these tools to capitalize on the power of positive social proof.


Building an Active Online Presence

Creating a smart game plan for using both positive and negative reviews to your advantage serves a valuable purpose, but it’s even more effective to develop a proactive presence online. Many review sites, including Yelp and Angie’s List, offer signage you can display to invite customers to leave feedback. Encourage happy clients to post their remarks publicly, while handling any complaints you receive immediately. This two-fold approach helps generate customer loyalty while simultaneously sheltering your business from unwanted negative reviews.

Embracing the world of digital reviews proves challenging for many business owners, but the simple efficacy of these sites makes them a powerful marketing tool for companies of all shapes and sizes. Pay close attention to any review sites where customers leave feedback, and take the time to weigh carefully how best to respond and use these reviews. With a bit of thoughtful analysis and a smart customer service response, you’ll maximize your bottom line and attract new clients in one fell swoop.

Mobile Web Usage Increasing Daily, Is Your Website Ready?

Mobile Web Usage Increasing Daily, Is Your Website Ready?


With the number of active mobile web users increasing daily, responsive web design plays an ever increasing important role in the health and functionality of your website. Mobile sites were once viewed as relatively unnecessary add-ons, but building a dynamic web presence in the 21st century demands focusing your attention on the mobile space.
Responsive web design fills this need by catering to an audience viewing your site using an assortment of operating systems and devices. Best of all, responsive sites don’t require multiple versions that need to be updated— instead, these highly optimized websites shift to fit the screen of each unique visitor.

Exploring How Responsive Web Design Works

Responsive web design, often shortened to RWD in industry circles, ensures every web visitor experiences your website in the same manner, regardless of the platform used to view your site.
A responsive site contains coding language on the backend that instructs the site to check for variables like the screen size and operating system of each visitor. Armed with this information, the site’s layout, navigation system, and content change to provide the best possible viewing experience to visitors.

The need for RWD has exploded in recent years, thanks to the incredible growth witnessed across the mobile industry. A whopping 60% of Internet traffic now originates from mobile devices, and the trend shows no sign of slowing down. In fact, an impressive 80% of all consumers now own a smartphone that provides access to the web.

Equipping Your Business for Success

While the move towards responsive sites has largely been driven by the sheer number of mobile web users active today, responsive sites also offer an assortment of advantages for your business,
including:

•Simple Management: Responsive sites don’t require multiple marketing campaigns, in contrast to companies that use separate desktop and mobile products.

•Improved User Experience: Web users are notoriously fickle, making it imperative to remove all roadblocks that prevent your visitors from viewing your content.

•Lower Overall Costs: Instead of paying for the ongoing development of two destinations, you only need to invest in a single responsive site.

These factors further contribute to the undeniable value of a responsive web platform.

Preparing for Google’s Next Big Move

The mobile statistics alone clearly demonstrate the need for responsive site design, but industry giants like Google have taken matters a step further. In an effort to provide better search results to its users, Google has announced an impending change to its algorithm that will prioritize mobile-friendly sites over others. In practical application, this means you could see your page rank decline, simply because you don’t cater to users browsing through mobile browsers. Other search engines will no doubt follow suit, making a transition to responsive design urgent.

Embracing responsive web design protects your bottom line and helps your marketing efforts remain effective. As the mobile web continues to expand its dominance, catering to mobile customers simply makes logical sense. Using responsive web design will allow you to easily connect with such consumers while simultaneously keeping your desktop visitors satisfied. It’s a winning combination that can have enormous benefits for your overall business goals.