Collecting email addresses from your loyal customers allows you to target these readers with your customized marketing message, but many newsletters fall flat. If you’re tired of putting in all the effort and seeing no results, perhaps it’s time to rethink your newsletter strategy. Using a few simple tips, you can drive engagement, gain more subscribers, and ultimately, boost your bottom line. Ready to get started? Read on for a simple look at how to maximize the potential of your business newsletter.

Keep Your Content Digestible

Email users checking their inbox aren’t looking for a novel to read. Instead of bombarding your subscribers with too much information, provide small chunks of relevant text that can easily be consumed on the go. If you’re using your newsletter to highlight recent blog posts, include a few lines of your article as a teaser, and direct your readers to your site to read more. If you instead choose to write content specifically for the newsletter, use short sentences, plenty of headlines, and small lists to keep your reader’s attention.

Clearly Define a Call to Action

Plenty of business owners send out newsletters because they think it’s what you’re “supposed” to do. Don’t invest your energy creating a newsletter, only for your time to be wasted. Create a clear call to action to drive interaction with your brand. “Schedule a Dining Reservation Now” or “Check Out our Latest Dishes on YouTube” could be possible CTAs you might want to test.

Share Special Discounts and Offers

Everybody loves special savings, which is why many successful marketers use newsletters to share coupons and sales with their readers. Entice potential subscribers with the promise of free stuff, and deliver on that promise in your emails. Loyal followers enjoy feeling like they have “members only” access to your brand, and the promise of discounts and savings can help ensure your emails don’t head straight to the trash.

Include Timely Information

Many web writers strive to create evergreen content, meaning posts that will remain interesting from years to come. Your newsletter should do just the opposite! If you’re telling your audience to keep up with the latest by signing up for your emails, you should indeed be providing the latest, rather than simply rehashing tired topics.

Don’t Forget the Visuals

Newsletters should feature more than text alone. Use professional photography to immediately pull in your subscribers. You can also pepper your newsletter with colorful advertisements, vibrant social media posts, and enticing video content.

Newsletters can make an impressive impact, encouraging your most devoted followers to patronize your business and spread the word. By taking the time to carefully outline goals for your marketing materials and optimizing your emails with great content, you will help ensure your newsletter makes a powerful punch. Don’t be afraid to experiment with new ideas.