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UX Design and Why It Matters

December, 2015 · By Deborah Fiorentino

Content is king, or so the old adage goes, but what happens when you neglect the design of your business website? If your website isn’t easy to use, you’ll send your bounce rate soaring. You’re missing out on potential leads and sales, all because you forgot to make user experience a priority.

Don’t let this happen to you—instead, learn how to use UX design to keep visitors engaged and convert casual readers into buyers.

What is UX Design?

The premise behind UX design is very simple: designing products that are easy and enjoyable to use. Every physical product on the market undergoes extensive UX testing, but many business owners mistakenly overlook user experience on the web.

Don’t focus exclusively on the visual appeal of your brand’s website, but keep your eyes peeled for potential trouble spots that could be confusing your audience. Design no nos include confusing navigation systems, pages that aren’t optimized for mobile viewers, and a convoluted layout.

Avoiding the Ramifications of Bad Design

If your site employs a bad design, you’ll find yourself dealing with a laundry list of unpleasant problems. Visitors will quickly give up, meaning you’ll lose the opportunity to connect with a new buyer. Existing customers may change their opinion of your brand, as bad design comes across as unappealing and outdated. Furthermore, you’ll make yourself an easy target for competitors looking to swoop in and steal your customers.

Keep yourself in the clear by partnering with the right web developer. Modern websites are composed of a wide assortment of different components, each of which play an important role in the success online. Whether you’re in the market for a website overhaul or you’re starting at the very beginning, choose a designer who is confident talking to you about the ins and outs of UX design, right alongside factors like color scheme, visual imagery, and logo placement.

Finding the Right Balance with Content

Content is rarely considered in conversations about UX design, but that doesn’t mean it’s not an important factor in your website’s usability. Just as a bad navigation system can send visitors into the black hole, poorly optimized content will leave your visitors feeling confused.

Effective UX copy should be concise, clear, and easy to understand. Your copy should work in direct partnership with the overall appearance of your website. To better understand the role content plays in UX design, consider this overview of UX copywriting.

Making a powerful impact online is of the utmost importance. Remember, the first impression is often the only impression a digital user has of your brand—there are no second chances. Don’t send your buyer scurrying for the hills by neglecting one of the fundamental keys of website design. Partner with the right web developer, and continually monitor your site’s performance to ensure you’re on the right track.