Content marketing accounts for an astounding $135 billion in annual spending, for one simple reason: it works. Great content should engage users, encourage social sharing, and ultimately convert visitors. Generating new content for the web can prove challenging, however, particularly for small businesses and restaurateurs. If you’re eager to capitalize on the power of content marketing for your business and not sure where to start, consider the following ten content ideas for restaurants.

1. Turn Your Best Dishes into Instagram Stars

 

Large chains spend billions of dollars each year bombarding television screens with delicious imagery in an attempt to lure in diners. You might not have the budget for a television advertising campaign, but why not use Instagram to document your latest creations?

2. Embrace the Listicle

 

Buzzfeed counts an impressive 200 million unique visitors each month, thanks in no small part to the digestibility of its listicles. Try your hand at creating something similar, such as 10 Plates
You Won’t Want to Miss this Month or 6 Dream Dates in [Your City.]

3. Tell Your Story in Video Format

 

Consumers love to learn the story behind a brand, and few mediums get the message across as well as video. Why not partner with a local videographer to broadcast what makes your restaurant truly special?

4. Release an Iconic Recipe

 

If your customers can’t get enough of your steak marinade or key lime pie, why not share the recipe with the masses? It sounds intimidating, by sharing favorite recipes can generate brand loyalty, encourage repeat visits, and more. Customers don’t patronize your restaurant just for the food—your ambiance, customer service, and preparation counts for more than you realize.

5. Get Your Chefs Talking

 

Perhaps unsurprisingly, many consumers are awful cooks. Why not ask your chefs to prepare a list of 5 simple tips you can share via social media?

6. Highlight Other Businesses

 

Instead of making everything about you and your brand, why not create a blog exploring the best destinations in your community and include your restaurant? You might be surprised how much traction these articles can gain quickly.

7. Host an Online Giveaway

People love free stuff. Why not host a gift card giveaway and require user submissions via social media. Encourage your followers to tag your restaurant for a chance to win, and watch the residual traffic pour in.

8. Seek Customer Input with a Poll

 

Internet users love to share their thoughts. Why not create a poll that will encourage user participation and provide valuable insight for your brand? Ask respondents to indicate which new special you should add to your menu or the best part of your restaurant’s cuisine.

9. Go Behind the Scenes

 

Customers are always intrigued by what happens behind the scenes at their favorite hotspots. Why not document a day in the life of one of your staffers or explore the creation of a new dish for the menu?

10. Create a Meme

 

Feeling clever? Why not make a meme using a photo taken in your restaurant? Put your link on the image and share it with the masses.